Welcome to Wallflower

San Francisco’s home for the flower obsessed.

The Wallflower studio is quietly tucked away in the heart of San Francisco’s Mission Dolores neighborhood. We are committed to a code of beauty authentic to the natural world. A flower experience apart.

Sourcing, arranging, and delivering Monday through Friday with weekends reserved for custom events and celebrations of all sizes.

MEET THE TEAM

Eleanor Gerber-Siff

founder and creative director

A San Francisco native, Eleanor founded Wallflower in 2015 as a floral design studio. After years spent working in the floral industry, she craved a space to share her love for the unusual and exquisite.

Her ​​day starts at the San Francisco Flower Mart, as she searches for unique varieties to delight and inspire both her team and clients. Sourcing not just for beauty, but for surprise, each day is a discovery. A chance to uncover something new - a bloom her clients have never seen before. For her, Wallflower is more than aesthetics; it's about creating a serene, immersive experience, celebrating both the joy of discovery and the comfort of the familiar. Proudly protective of the creative culture unique to Wallflower, Eleanor prioritizes care for her team, and Wallflower’s community. A commitment rivaled only by their shared appreciation for contemplated beauty.

When not in the shop, she fuels her creativity with long walks and swims in the Bay, drawing inspiration from the simple beauty in architecture and nature.

Paige McKinley

Paige, our Design Lead and resident movie buff, traces her interest in floral design to childhood, arranging grocery store flowers with encouragement from her mom. Inspired by Wallflower's unique aesthetic and commitment to the freshest available materials, she holds a deep appreciation for the constant influx of seasonal beauty. New palettes, flowers, and shapes spark her creativity, ensuring each design is a fresh expression. Imitation of nature is always the goal.

Nick Hedlund

Nick, Wallflower's wheelman and personal assistant, ensures every delivery brings a smile. From personal orders to large accounts, Nick navigates the Bay Area's diverse landscape and unique personalities with enthusiasm and care. A native San Franciscan, he tackles tight delivery deadlines with ease, his years navigating city streets and backroads proving invaluable.

Witnessing the joy on recipients' faces, regardless of the occasion, happy or sad, is where he finds the greatest reward in his work. In his free time he can be found surfing up and down the coast or riding one of his vintage bikes.

"Huge fan of Wallflower!  Above all else, their flowers are consistently STUNNING. But their website and ordering process are also seamless. Forget to order flowers for a birthday? Have no fear… They’ll never disappoint and the recipient will be so grateful every time."

– ALYSSA

SHOP INFO

By appointment only:

593 Guerrero St. @ 18th St.
San Francisco, CA, 94110

Delivery Hours:

Monday to Friday
9 am - 5 pm

Contact:

Ph: 415.658.7399
E: hello@wallflowersanfrancisco.com